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Fashion
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The Second Button 4/8/2026 19 min read
A Trip to Florence and Milan

Years ago, when I first read about Pitti Uomo, it looked pretty damn cool. An opportunity for dudes to dress up, be in Italy, and talk about clothes. I didn't really think I'd travel that far, take a

The Second Button 3/17/2026 6 min read
Our Own Little Golden Era

I had somebody ask, recently, why the “golden era” of any given interest is always in the past. And I thought… is it? Does it have to be? Golden Era Tailoring This term commonly refers to the tailorin

The Second Button 2/18/2026 3 min read
models are getting even thinner

This article is brought to you by Ozempic® and Heroin™.I was recently looking at looking at some recent footage of the fforme show, and while this isn't news, it really hit me, then and there: models

The Second Button 1/26/2026 2 min read
I'm loving IM Men AW '26-27

A lot of you probably associate me with classic styles of menswear, vintage, and basic principles of personal style. But I really do view clothing as a special medium for art. Every now and then, I li

The Second Button 11/26/2025 10 min read
A Selection of Sales for Black Friday 2025

Some black friday sales are not that great. Some are. I think these are pretty good, but you have to think for yourself, or else you'll buy everything from all of my affiliate links and I'll be rich.

The Second Button 11/3/2025 3 min read
Airport Fits

I've never been a celebrity style kind of guy. I would much rather see a regular guy try something new, or see a friend of mine put together something unique. But show me a whole article obsessing ove

The Second Button 10/27/2025 1 min read
A Few Seconhand Pieces

I have been sharing a lot of secondhand pieces on my Discord, but not all of my paid subscribers are on there, so I figured I'd throw the ones that haven't sold yet, and a few more, up on the blog. As

The Second Button 9/3/2025 4 min read
Chambray Shirts are Too Good

No, really. You need a shirt for a first date? Chambray. A night out with the boys? Chambray. Looking good in the summer heat? Chambray. Workwear? Westernwear? Minimalist? Something a little smarter t

The Second Button 7/3/2025 4 min read
Some Good Sales in Clothing and Stuff

A few cool brands are having good sales right now. That's not really what this blog is about, I really only bring up sales about once a year, but I figured it couldn't hurt to let you know I'm going t

The Second Button 6/19/2025 4 min read
I Asked Eight Guys How They Like to Accessorize for Summer

It's harder to dress well in when it's hot out. It's harder to layer (some people get very angry when I suggest that). You have a smaller selection of comfortable fabrics that work, and you're missing

The Second Button 5/30/2025 8 min read
Where To Get Good (Big) Chinos

Chinos. Basic as they come. Not inherently dressy nor especially casual, they serve as most men's basic pants that are not jeans. Press a crease into a pair with slanted pockets, and you have somethi

The Second Button 4/16/2025 10 min read
Eleven of my Favorite Influencer Gifts from the Past Year

Yeah, I'm an influencer now. It's weird. People recognize me out in reality. I got interviewed, that came out yesterday. I have, like, subscribers now? People pay me money every month. Why? Uh, I mean

The Second Button 4/10/2025 10 min read
Tariffs and the American Clothing Business

This is not a political blog. This is not an economics blog, although I do occasionally enjoy the topic. This is not a business blog. But this is a clothing blog, and this topic has become incredibly

The Second Button 3/21/2025 6 min read
How To Get The Classic Armani Look in 2025

A while back, I posted a reel about Pat Riley's style. The short version is, he wore impeccably-tailored Armani suits. He was also—we must sadly note—a tall, slender man, his body uniquely well-suited

The Second Button 2/20/2025 5 min read
Flares Are Back

Well, after a few years with some niche popularity, Pharell and Kendrick have suddenly made every man nuts about flares. Luckily for you, I've been a fan for quite a while. So I had inspo saved up alr

The Second Button 2/6/2025 1 min read
Caps with Tailoring

Honestly, this is easy. This album is sort of a successor to my previous album on sneakers with tailoring, but it's so much easier to pull off, it doesn't really even need a write up. Three simple app